Long-tail keywords can increase both traffic and conversions, but finding suitable ones requires additional research than traditional short-tail keywords.
There are various tools and strategies for finding long-tail keywords that work for your business; all it takes is knowing where and how to look.
Keyword research tools
Keyword research tools can assist in planning content and optimizing websites for search engines with the use of artificial intelligence. They can generate keyword ideas, reveal how many people actively use a search term, identify trends, and show you the competition you face to rank for a certain phrase.
An effective way to start this process is by gathering insight from customer-facing colleagues – like those involved with sales and service – regarding what kinds of terms their prospects and customers use or any common queries they have about your product or service. Gathering this data will allow you to choose long-tail keywords which best meet the needs and interests of your audience.
Once you know who your target audience is and what they desire, you can search for long-tail keywords to include in blog posts or websites and attract this target group – ultimately increasing conversions and driving them toward action.
One of the easiest ways to identify potential long-tail keywords is using a keyword tool, which allows you to input a focus keyword and then automatically generates a list of related words that can be added to your list. Some tools also provide search volume data and trends data specific to your country.
Moz Keyword Explorer is an excellent free solution for researching and analyzing keywords and keyword trends. The tool offers monthly search volume data, organic click-through rate (CTR), ranking difficulty metrics and prioritization levels for every keyword; in addition it gives SERP features (featured snippet, reviews, site links and image packs) along with detailed analyses of current results.
Serpstat offers a complete SEO suite, including website analytics, search engine optimization (SEO) research, backlink analysis, and rank tracking. They offer free trials or you can opt for their Lite plan starting at $55 monthly or you can pay upfront for $69 per month – it all depends on what works for you!
WordStream’s free keyword research tool serves as an alternative to Google AdWords Keyword Planner with more precise search volume estimates than its rivals. Though initially confusing to find your desired keywords, WordStream should definitely be tried out!
Online forums and communities
Long-tail keywords are more targeted search terms that tend to have lower search volume but higher conversion intent than traditional terms, making them an integral component of SEO strategies and can have a tremendous effect on businesses.
There are various online forums and communities available to you for finding long-tail keywords for your website, including discussion boards and niche forums, as well as social media platforms like Facebook and Instagram.
These forums can provide great keyword inspiration as people often utilize them to ask questions or seek advice on specific subjects. There are thousands of niche forums online.
Forums can be especially helpful to small businesses or if their product falls into a niche category; for instance, if you sell dog training products there are numerous niche forums dedicated to those wanting to improve their dog’s training skills.
Google Suggestions offers another means of discovering long-tail keywords: just enter your main keyword into the search box, and Google will offer additional suggestions that match or complement it.
Look for long-tail keywords online by joining relevant forums and social media groups, specifically tailored towards that subject matter. Such groups are an excellent place for finding keyword ideas to use in blog posts and articles.
Your customer support questions and conversations provide a wealth of long-tail keywords for your website. By talking with your customers, you can gain insight into what they’re searching for online as well as their methods for accessing it.
At last, Google Search Console can also help you understand which long-tail keywords your competitors are ranking for that you don’t. By taking note of what these competitors are ranking for and their respective search volumes, it may provide opportunities to target these specific phrases yourself.
Long-tail keywords have an immense effect on any business in two ways: traffic and conversions. Long-tail keywords allow businesses to attract a more targeted audience while improving local search rankings – an indispensable asset in any SEO strategy.
Google Autocomplete
Google Autocomplete is a time-saving feature designed to reduce the number of words you need to type when searching, offering suggestions as you type a word or phrase into the search box. No matter if you are on desktop computer or mobile device, using this service helps you quickly locate information you require.
Provides invaluable insights into how and what people search for your products or services online, helping to develop more targeted keywords for your website.
Autocomplete was traditionally used to generate predictions before you performed a search; now it provides real-time feedback by offering suggestions immediately after placing your cursor in the search box. These may include relevant concepts and entities worth targeting in your optimization strategy.
Content marketers will find this tool especially beneficial in discovering topics their target audiences are searching for and coming up with more engaging titles for blog posts or eBooks.
Autocomplete can also help your brand or product uncover potential long-tail keywords by exploring keyword suggestions provided when searching, or by using an Ubersuggest tool.
As another method for finding long-tail keywords, analyzing what people are discussing on forums or Q&A sites is an invaluable way to see how your target audience searches for answers to their issues. You’ll gain invaluable insight by seeing exactly which phrases your target market uses when seeking solutions to their dilemmas.
Misreading what people search for can be dangerously easy; for example, you might mistakenly believe your target audience only cares about specific technical terms when looking for your products and services; they might actually be searching for something entirely different!
General tip: it is essential to remember that Autocomplete is only meant as a guide; otherwise it could be misused to attack your brand or company negatively. Therefore it’s imperative to take control of your Autocomplete prediction by eliminating inappropriate suggestions and maintaining an effective reputation management strategy.
Internal links
One effective strategy to optimize your website for search engines is adding internal links throughout. Web crawlers use these links to explore your site, increasing visibility and ranking potential of specific pages.
Internal links that typically appear in navigation bars and blog posts are the most widely-used types. They communicate to both visitors and search engine spiders the hierarchy of content on your site and help keep things organized.
Internal links provide more than just user and search engine navigation; they also facilitate long-tail keyword linking – helping your website rank for multiple terms from low volume but difficult phrases up to more popular and lucrative phrases more systematically.
To maximize internal linking, it’s essential that you create a network of contextual content for Google and other search engines to use in their analysis of your business. This involves crafting cornerstone content around a core keyword phrase before connecting to pages providing deeper details on related subjects.
This approach will not only help you rank for your most relevant long-tail keywords, but will also make indexing much simpler for Google. In addition, it can improve domain authority through internal linking by building upon previous articles on this topic.
Internal links offer another important benefit – passing PageRank along to pages ranking for less-popular long-tail keywords, helping those pages build their reputation and gain higher rankings in search engine results pages (SERPs).
Optimizing internal links requires making sure that the anchor text used on each link relates to its target content on that page – this can be accomplished using exact, partial-match or contextual anchor text.
Internal links not only contribute to improving SEO but can also have an immediate effect on user engagement and conversion rates, which depend on how long someone stays on your site and whether they click through to other pages regularly.
