How to Optimize Your Site for On-Page SEO – Basics To Know


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Whether you are trying to get your site on the first page of Google or you’re just looking to improve your site’s SEO, there are many things you can do on your site that will help you achieve that goal. One of the most important ways to improve your site’s SEO is to create a sitemap. A sitemap is a file that lists the pages on your site, and provides links that will take visitors to each page.


Having a good title for on-page SEO is crucial to helping search engines understand your page’s content and relevance. You can optimize your title tag by ensuring that it accurately describes the content on your page, as well as using the keywords that you’re targeting.

In general, a good SEO title should be around 60 words long, including your primary keyword and any secondary keywords. It should be placed at the top of your webpage’s HTML code. In addition, you should consider using punctuation. It is important to keep in mind that you don’t want to overdo it because it can confuse users and make it harder for people to find your page.

Meta description

Using a well optimized Meta description for on-page SEO can help you get more clicks from Google. This is because a good description can attract users to your page and keep them there. It is also important to optimize the title tag of your page to improve your ranking.

The Meta description is a short description of the content of your page that can appear under the title tag. It is usually about 150 to 155 characters long. It should include a relevant keyword.

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It is also a good idea to add an image description to your page. It helps you to make your content more interesting and informative. It also improves the speed of your page.

Image alt-text

Having SEO-friendly alt text can be a big help in getting Google to show your images in its image search results. While this may not seem important at first glance, the added visibility is important for both SEO and user experience.

There are several ways to get the most out of image alt-text. Using a keyword phrase in the alt text is a good idea, but it’s not always the most important. Instead, try to use a more semantic or relevant keyword.

It’s also a good idea to include a keyword phrase in the image’s title. This will help to give more context to the image and provide additional information to search engines. It also means that Google will see your site as more relevant to the search query.


Having a sitemap is a good way to boost on-page SEO and improve the indexing of your pages. It also helps to make your website load faster. It also informs search engines about important pages on your website. XML sitemaps are especially useful for websites that have a lot of pages, or sites that are undergoing dynamic changes from a Content Management System (CMS).

A sitemap is a list of pages on your website. It should contain all of the URLs that you want to appear in search engine results. It should also contain information about the pages, including their relevance to a keyword or keyword topic.

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Structured markup

Adding structured markup to your site can improve your search results and help your business compete with your competitors. Search engines are constantly refining their algorithms to display content in more authoritative ways. These are called enriched search results.

Structured markup provides a deeper understanding of your site’s content. Search engines can use it to match your content to other content, making it easier to understand what’s on your site.

Structured data is also used to display additional local information in the search results. For example, Google has a breadcrumbs markup that breaks up URLs and transfers a site’s hierarchy experience to a search snippet.

External links

Whether you’re planning on building a site or already have one, external links are an important part of your on-page SEO strategy. They make your content more visible to the right people, and add value to your content.

Search engines use external links to determine the popularity of a web page. The more links you have pointing to your page, the more popular you are likely to be. Fortunately, external links aren’t as difficult to measure as you may think.

The best external links are those that are relevant to the content they link to. This means that the anchor text used should be descriptive. Using more than one anchor text will also enhance context for your reader.