Today, organic search success requires optimising for a range of factors that search engines consider to be important, including technical, on-page and off-page SEO factors. Over the years, there has been an increased focus towards off-page techniques, including link building and other technical elements. However, the reality is that no matter how hard you work on your off-page SEO, it won’t make much of a difference if your fundamental on-page SEO is lacking. On-page SEO is important as it allows search engines to better understand your website and its content when identifying its relevance to a searcher’s query.
E-A-T stands for Expertise, Authoritativeness, and Trustworthiness. It is the framework that Google uses when assessing and rating content creators, webpages, and websites. Google has always largely favoured and put a premium on content that is high quality and relevant. The search engine wants to ensure that sites that publish high-quality content are rewarded with better rankings, and there’s an obvious relationship between content that Google considers high-quality, and what appears at the top of search results. Creating content that adheres to the E-A-T factors must be prioritised in your SEO strategy.
If you want your website content to perform well in search results, then writing compelling headlines is absolutely essential. Coming up with a title for a blog post may seem like a simple enough task, but the truth is that a great headline can make all the difference when it comes to clicks and impressions, which is why it’s so important to create your headlines strategically and make them appealing to users. Your headlines should spark enough interest to make them stand out in the search engine results, encouraging users to click through and check out the rest of the content on the page.
#3. Image Optimisation:
Adding images to your website is a crucial factor in making it appealing to users and standing out from the crowd. But not all images are created equal, particularly when it comes to SEO. Some images may look great on your site but will ultimately slow it down, increasing your page load speed and potentially affecting your bounce rate. Optimising your images properly will help you get the best results from this valuable SEO asset, allowing for a better user experience, boosting ranking opportunities with Google Image Search, and keeping your page loading within the recommended three seconds. This agency offering SEO services Canberra provides help and support for image optimisation and other key on-page factors.
#4. User Engagement:
Last but not least, Google is placing more priority on the level of user engagement with a website when it comes to ranking. Half of the battle lies in making sure that your users don’t bounce, but instead continue to view your website’s content, interact with it, and return for more. To increase user engagement on your site, focus on aspects such as load speed, improving the user experience, and optimising content to encourage viewers to interact with it as much as possible.
We hope you found these tips helpful! Let us know your thoughts in the comments.