Choosing the right keywords is critical to your website’s search engine optimization (SEO) success. Selecting the wrong keywords can leave your site struggling to get onto the first page of search results.
Seed keywords are short, generic keyword phrases that you can use to build your content around. These keywords are easy to rank for and are less competitive than long-tail keyword phrases.
They are short and generic
Head terms or seed keywords are the broad one to two-word phrases that people type into search engines when searching for a company. If you rank high for these, your website will show up in hundreds, if not thousands, of search queries every day.
However, it is important to know when to use them and where not to. If you overuse them, they will create a generic buzz around your company and lead to a lot of visitors who may not be ready to convert.
A simple way to find seed keywords is to use QApop, which is an online tool that lets you enter keywords and see what questions you can answer on Quora. It also tells you which ones have received the most traffic and upvotes. This helps you understand your audience and give you a better idea of the types of content they would be interested in.
They are easy to rank for
Whether your search engine optimization (SEO) strategy succeeds or fails is highly dependent on the keywords you use. If you choose the wrong keywords, your website may struggle to rank in the organic search results.
However, if you target seed keywords, your SEO strategy will be more effective. These keywords will be less competitive, which can boost your site’s organic ranking power.
The first step in finding seed keywords is to brainstorm and research them. You can do this manually by researching Google’s internal search data or by using free tools like Answer the Public or SEMrush.
They are easy to target
Seed keywords are often the first keywords that marketers target. They are usually the brainstormed and broadly researched words that a keyword strategy and map is built around.
To build your seed list, think about the key jobs that your products and services help your target audience complete. For example, if you sell shoes online, consider the phrases people might search for like “shoes” or “running shoes.”
Once you’ve compiled your seed list, start looking for long-tail keywords that relate to these seed terms and have high search volume and low competition. This is done manually or by plugging your seeds into a free or paid keyword research tool. It will display specific data about these keywords, like search volume, keyword difficulty, SERP analysis, and more.
They are easy to research
Keywords are important for SEO and content marketing, but they can also be hard to research. That’s why many marketers choose to use seed keywords for their campaigns.
Seed keywords are short keywords, usually one or two words. They don’t have modifiers, making them easier to rank for in Google search.
The first thing you should do is compile a list of seed keywords that belong to your niche. This will make it easier for you to come up with blog post ideas.
Another great way to find seed keywords is by making lists of products or services that connect with your niche. For example, if you sell outdoor gear, you can make a list of clothing, footwear, and accessories that are connected to the keyword “outdoor gear.”
Other great ways to find seed keywords include reading the questions & comments on industry-relevant blog posts or forums, or online communities like Reddit. This will help you get inside the heads of your competitors and audience.