When it comes to choosing keywords, relevancy is the key. Using keywords that don’t match the content of a page will only result in low conversion rates. Also, you may have to sacrifice search volume. The best way to choose a keyword is to use one that is highly relevant to the content of your page. Then, use a keyword planner or paid search to find the right keywords to use. Once you have a list of keywords, use the keyword planner to optimize your ad copy.
Long-tail keywords
Choosing long-tail keywords for your business can be intuitive, but not always. You may find it helpful to brainstorm, ask friends and customers for suggestions, and think about what your business offers. Then, create a list of those words and phrases. Use the list to boost your rankings and traffic. However, you may want to avoid using generic short-tail keywords that your competition has already used to get top rankings. Listed below are tips to help you choose the best long-tail keywords for your business.
Write blogs about your business. For example, if you shoot weddings, write about weddings and first looks. You can also use the phrase “why should we do a first look?” This is a highly specific niche term that is likely to be searched. Using your SEO research, determine which keywords people are actually searching for. If you find more than a handful of searches a month for your products or services, you can use that keyword on your main web pages and blog posts.
Intent filtering
You want to make sure that the intent filtering on your keywords aligns with your monetization strategy. Look at competitor websites and look for subdomains or subfolders. These are good places to find the highest-intent topics on your site. Many local businesses use these subfolders, too. For example, Sibley Dolman Gipe has a subfolder for its Florida legal services. When determining keyword intent, you can use the results to refine your keywords.
To find out what kind of intent a user has when searching for a product or service, try using a search intent filtering tool. This way, you can find out exactly what your keywords are being used for. The informational keywords tend to have the top SERP results, which include knowledge grabs, featured snippets, and related questions. If you find the top SERP results, they’re likely organic. If they’re commercial, you’ll find paid results, but this doesn’t mean you can’t optimize your keywords for this type of content.
Using paid search
Using paid search to drive traffic to your website can be a highly effective way to drive sales and leads. PPC, or pay-per-click, is the cheapest way to reach a targeted audience that is actively looking to purchase something. In the last decade, digital marketing has grown exponentially. It has expanded beyond search to other forms, including display advertising, video, and social media. Here are some of the benefits of using PPC to drive traffic to your website.
Setting up a campaign is the first step in using paid search for marketing. There are two ways to determine a keyword’s cost: through the bid and the conversion rate. In most cases, the highest bidder appears first, but the bottom-ranking ad may not be as effective. You can target a specific country, city, or zip code by adjusting the targeting parameters. The bids will be based on a combination of two factors: the quality score of the keyword and the expected click-through rate.
Using Google’s keyword planner
Using Google’s Keyword Planner is useful for selecting your keywords for PPC campaigns. The Keyword Planner helps you discover the number of searches for a keyword, and then compares its search volume across two different time periods. In addition, it shows you a suggested bid for each keyword. Using this tool can help you create a more targeted keyword strategy. Listed below are some tips to use the Keyword Planner.
First of all, it is free to use. It can help you identify new keyword opportunities, forecast the impact of Google Ads, and even steer your product or service launch. In addition, you can discover the terms that are driving traffic to your competitors. These insights can help you build a better content strategy and improve your website’s ranking. So, don’t forget to use Google’s Keyword Planner.
