How To Improve Your Company’s Social Media Presence

Adrian Cruce

There are many different things that have to be understood about the social media presence of a company. There is this belief that you need to be all professional and respond in a totally different way and the truth is that most people forget about the fact that social media is all about friendly communication. This is the channel that you use in order to best communicate with potential and existing customers or even potential business partners.

With all this in mind, let us think about what you can do in order to improve the social media presence of your company. Whether you use Clickbank affiliate marketing or you sell your products directly does not matter since the same rules apply. If you make money through a company and you have a social media presence, you have to make sure that it works in your favor, not against you.


Stay Up To Date With Changes!

Social media stands out as being complex, constantly changing, sophisticated and fragmented. You have access to hundreds of articles that are written every single month about this topic. Before you even think about using a tactic you find on a site, make sure that it still works.

As a very simple example, you can find a lot of articles that give you advice based on the way Facebook was before the Timeline Update. If you trust the advice offered there, you will not improve your campaigns. In the end you will come up with a unique strategy that only you apply but that happens only when you take into account what works and what does not work at the moment.

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Building a wall from blocks

Build A Better Social Media Profile

In most cases the profile associated with a company is not that polished. It either includes too much information or not information at all. Keep in mind that you need to also improve the social media presence of the people that are associated with the company. Every single network has various features that are offered and that you need to take advantage of. For instance, there are various company pages that do not include a link towards the main website.

As already mentioned, networks do improve profile features. You need to improve and review yours from time to time. We recommend that you do it at least once every 4 months. Profile views stand out as gateways towards landing pages/website traffic. There is an increase in the number of people that use networks to do research so they need to find full profiles.


Create A Plan For Engagement Based On Focus And Intent

You cannot expect to post a link and then generate sales. Creating social media profiles is not enough and there are many cases in which managers have no idea what they should do with the created profiles.

Whenever participating and engaging in social media channels you have to think about:

  • Interaction with the target audience
  • Profile views – this leads towards visitors on the landing pages
  • Shares – your content would ideally be shared by many
  • Network growth – gain new followers, fans and connections
  • Link clicks – obviously something that you want to see happen and that is connected with the shares
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No matter what you may want to do, authenticity stands out as being really important together with being influential and helpful. If the content you push is not interesting, people will just think that you are active but will not care much about what you do.

Take a look at your promotion campaigns and always share something that is helpful and relevant. This is critical in the building of connections, fans and followers. Engaging and participating while having a mindset based on influence will help your business to gain benefits from the use of social media.


Grow The Network Intelligently

Who do you want to reach with your social media profiles? Clients? Potential business partners? Based on what you want to accomplish, your promotion campaign needs to be built. Every single network out there includes tools that would help you to identify people you already know. Through these people you can also gain growth in the company pages. The easiest way to do this is to invite them to like or follow your pages but this is as far as many go.

A lot of business owners do not understand that there is an association between them and the companies that they run. This connection needs to be established in the mind of the people. If you do that, you will definitely get new connections for your companies. Grow your network based on target audience but do not forget about the contacts that you personally have.


Remain Consistent

Consistency is a huge problem for companies. We are faced with two main trends:

  • Updating the profiles/pages too often
  • Not updating the profiles/pages often enough
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Both of these situations are bad and there are some things that you should never share on social networks. If you have no idea what you should do, take a look at the big brands. On this page you can find a nice graph that showcases how often the brands communicate. However, this does not mean that you need to have a strict number of posts that you would post every day at fixed hours.

There are situations in which something happens in the industry you are involved with. You want to show people that you talk about that so you basically have to post more often. The same thing can be said about a new product or service that you offer.

In a social media setting consistency does not mean following the same formula every day. It means remaining consistent in the main strategy that you have and also making changes when they are necessary.

Always Offer Quality!

Although we touched before, we have to leave it as the last point to be mentioned. The internet is filled with memes and pictures of animals. You can also take advantage of the popularity of these from time to time but they need to be connected to your business. If you always offer quality on your social media channels, it is a guarantee that people will notice and will eventually keep coming back.