Alternatives to Google Analytics


alternatives to Google Analytics

Google Analytics remains the go-to web analytics solution, but it may not always meet everyone’s needs. Some may require more privacy while others prefer an easier analytics solution. The following alternatives to Google Analytics are great to remember.

Crazy Egg

Crazy Egg is a paid alternative to Google Analytics that enables you to quickly analyze how visitors click through your web pages, identify areas for improvement on the website, and aid design decisions by providing accurate and specific data about where buttons or elements should be placed on a page. While its data can provide useful insight, users should conduct usability tests of their site prior to making assumptions based on its data alone.

Crazy Egg uses eye-tracking technology to measure users’ behavior, producing reports that detail where users clicked and how far down pages they scrolled. Results are presented visually for easy understanding; you can even filter by various parameters such as referral sources and search terms. Furthermore, Crazy Egg can monitor multiple versions of a page simultaneously, automatically sending more traffic toward the one with greater conversion effectiveness.

An additional feature that makes it a worthy alternative to Google Analytics is the ability to track user behavior on desktop, tablet, and mobile devices. Setup is straightforward, offering standard functionality such as heat maps, click tracking, and scroll tracking – not to mention being compatible with most marketing tools for seamless integration.

This tool also allows you to record and playback video of user sessions, giving you insight into customer struggles and identifying why they convert. Furthermore, it detects frustration signals and offers advice on how to resolve them while also offering feedback forms and dynamic heatmaps – with monthly pricing between $9 to $99 for access.


Kissmetrics is a powerful analytics solution designed to assist businesses in tracking user behavior and optimizing marketing campaigns. Offering a single platform for managing data, events, reports, and customer profiles; automating email campaigns as well as measuring the impact of marketing efforts on revenue are among its many features; its price can range anywhere from free up to several hundred dollars monthly subscription.

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Kissmetrics stands out as one of the top alternatives to Google Analytics by emphasizing individual-based tracking rather than page views or isolated events. Kissmetrics gives a much clearer picture of visitor experience by tracking individuals across devices or browsers, even detecting when visitors use multiple devices simultaneously and adapting their profile accordingly.

Matomo provides an open-source web analytics tool that is customizable and compliant with privacy regulations such as GDPR and CCPA. Its dashboard presents an easy overview of page views and unique visits for each website; Matomo can even identify popular pages as well as top referrers, locations, systems, and screen sizes for you.

While there are numerous alternatives to Google Analytics, it’s essential that your business find one that best fits its needs. This is particularly true if you require more specialized solutions – for instance, if your company is in SaaS or eCommerce Kissmetrics is ideal as it tracks user-based metrics more granularly than other tools; on the other hand, Pendo provides insights into product journey and should therefore be an excellent fit if teams wish to take their analytics beyond Google Analytics.


Track and optimize your online business using Splitbee, a privacy-friendly web analytics and conversion tool with an easy-to-use dashboard designed for ease of user behavior analysis and decision-making. Data export and integration with other analytics tools is supported, making this an ideal alternative to Google Analytics for e-commerce sites and businesses that prefer greater privacy.

Indicative is another privacy-friendly Google Analytics alternative that offers customer journey analytics. Their free trial can be extended up to six months. Indicative’s features also comply with GDPR, CCPA, and PECR compliance; its pricing structure makes it more cost-effective than some alternative products.

AltumCode offers another alternative to Google Analytics called 66analytics, an easy-to-use analytics platform with an intuitive dashboard displaying statistics like unique visitors and page views as well as top referrers, locations, screen sizes, and browsers. Furthermore, this solution prioritizes privacy by not collecting IP addresses or tracking users over time.

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Plausible Analytics offers an innovative cookie-free analytics solution compliant with both GDPR and CCPA regulations, which works by embedding a small script onto websites to reduce site loading times and safeguard user e-privacy by giving them control over whether to share their statistics with others or keep them private.

Google Analytics may be the go-to analytics solution, but it might not suit every website owner. Here are a few alternatives that may help take your analytics further and become more data-driven. In addition to analyzing traffic, these tools can also help identify the optimal strategies for reaching target audiences and increasing sales – they may even save you money by decreasing the bounce rate or advertising budget.


Matomo is an open-source platform that provides both flexibility and control, is compliant with data privacy regulations, supports third-party integrations, and allows users to choose where their data will be stored – ideal for organizations looking to reduce risks while being free for those tracking less than 500,000 actions per month.

Matomo can be customized to meet the specific needs of smaller analytics projects and projects with specific requirements. It boasts features like data retention and advanced user tracking that distinguish it from other analytical tools, while its powerful reporting engine integrates all your data sources for insights into the customer journey. With Matomo you can track trends, understand customer bases better, and make better business decisions using its powerful reporting engine.

Matomo offers not only an efficient reporting and analysis platform but is also easy to install and integrate into websites quickly with no complex scripting necessary. Simply add tracking code via one-click installation – also featuring Ecommerce tracking, Customisable reports, and Conversion Goals!

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Other alternatives to Matomo include Fathom Analytics and Plausible Analytics – two alternatives to Google Analytics that offer various features such as heat maps and session recordings to provide insight into how your customers are navigating your website and provide understanding about what they need from it.

Matomo offers an ideal alternative to Google Analytics, yet has some notable drawbacks that should be considered when choosing it as your analytics solution. As more traffic comes through it can slow down and it may not scale as effectively – ideal for smaller sites but may not meet larger projects’ analytics requirements.


If you’re searching for alternatives to Google Analytics, there are numerous tools and platforms that offer similar solutions. This may include in-depth product analytics platforms, privacy-minded tools that don’t transfer any user data back to the US and open source alternatives which allow for customized reports. All these options can help track user behavior on your site while increasing conversions and sales.

Adobe Analytics is an impressive alternative to Google Analytics which features machine learning and artificial intelligence for deeper insight into website traffic. PCI DSS compliance gives you peace of mind knowing your customer data is secure. Although its five-figure price tag makes it unsuitable for smaller businesses, its features are worth investing in.

StatCounter, a free Google Analytics alternative, is another good solution. Designed to be user-friendly and provide basic statistics such as page views and unique visitors, but lacking advanced features like goal tracking or campaign monitoring; as well as looking outdated with less customization than some other analytic tools.

Indicative is another privacy-focused Google Analytics alternative, collecting no personal data while offering a more intuitive user experience than its rivals. Furthermore, Indicative complies with GDPR, COPPA, ePrivacy, and PECR laws; you can try it free before making a commitment!