Regular tactics that aim to improve CTR and that you find on most sites usually do not work as well as you may want to, especially when the site already has traffic and is not at the beginning of its journey. Because of this, when you want to improve website click through rates, you will want to go one step further. Consider these advanced techniques and see how CTR is automatically improved.
Test Your Headlines Before You Publish
If you want to increase CTR, you want to have different headlines and test them. This is just as with the newspapers. If your site runs on WordPress, do consider taking advantage of the SEO plugins as they allow you to easily do this. You most likely already know about A/B split testing. This is exactly what you have to do.
Keeping Site Content Relevant And Up-To-Date
Instead of just focusing on news and similar articles, you will want to seriously consider using evergreen content. That can help you increase website CTR without much work. As an advanced idea, when you use evergreen content, it is highly recommended that you remove the dates of the posts. Evergreen content should not actually have an associated date, no?
Using Breadcrumbs
Breadcrumb tail actually helps navigation speed and efficiency for both the search engines and the visitors to your site. This is because the presence of that breadcrumb trail can urge a potential visitor to click the links that are seen on a site. Google does prefer the use of breadcrumbs and you have to be sure that proper hierarchical structure is present on every single page that you offer.
Increase Secondary Clicks
You will often find directories on top of the search engine results. This is in part because of the fact that the visitor is much more likely to basically click on secondary links, thus increasing time spent on sites and a lot more. Secondary clicks can help increase CTR and can actually convert really well in the event that everything is properly arranged.
Going Local
Google is now highly interested in making sure that location based results will offer quality to their users. Distance between businesses and searchers is actually taken into account. You want to be sure that you take advantage of the location modifications that search engines are considering at the moment because this is what helps you much more than you believe at the moment.
Enrich Snippets
Most site owners out there simply use an automatic plugin that generates the meta description and the title for every single page that is published. This is not a good approach. You want to be sure that every single page has its very own rich snippet, one that perfectly describes the content and that actually includes a call to action.
Out of all the different things that you can do in order to increase CTR for a website, this is the most effective. Making good modifications will most likely double the clicks you gain in the event that you never tok the rich snippets into account in the past.
