Tik Tok Stories is a new feature on Tik Tok that allows users to upload stories as content on the platform. However, this pilot phase feature may not yet be accessible to all users.
Tik Tok Stories can be created from photos or videos, featuring filters, music, effects and voiceovers as well as text, hashtags, locations, mentions or credits with editable privacy settings.
Use TikTok Quotes
TikTok quotes can be an effective way of increasing viewership on your videos. People appreciate watching inspirational, motivating clips that uplift or motivate. Furthermore, these quotes can be used as marketing material to showcase products or services offered by your business.
Quote videos are ideal for TikTok because they tend to relate back to popular music or trending topics. With quotes being so connected with trends and entertainment, creating quotes videos could help attract more followers while making your brand more relatable – you could even use them for fun parody videos or as a fun way to engage your audience!
To add text quotes or auto-captions, click on the Captions button on the right side of your screen after recording or uploading a saved file and drag and drop to position text boxes on bottom. Alternatively, click pencil icon for editing auto-captions & preview to make any necessary edits and changes before playback begins.
Make your video even more captivating by including keywords and hashtags in its description, to allow TikTok’s algorithm to suggest it to more viewers. Use TikTok analytics tab to understand more about your audience – gender, location, favorite songs/sounds etc.
Know Your Client’s Goals
Tik Tok Stories was developed to foster deeper relationships with followers and friends by offering an authentic glimpse into your daily life. Videos captured using this feature will appear alongside other content on your For You Page (FYP) and are publicly viewable by other users.
Before embarking on your Stories game with clients, it’s essential that they fully understand their goals. Are they trying to drive more visitors to their website? In that case, they could use Stories as a vehicle to share links and messages that prompt action.
An additional goal could be establishing them as experts in their industry, which they can do by sharing tips and insights that your target audience won’t find elsewhere. If your client is launching new product(s), using Stories as part of its launch can create excitement around it as well.
Tik Tok Stories success is ultimately determined by their fit with the platform’s culture and user-driven features, particularly user engagement features like Stories. If they don’t fit, they may struggle to gain traction and engagement, while if used to create fast-paced, valuable content the Stories feature may help give that content greater discoverability.
Share Your Wins
Tik Tok Stories offer brands an opportunity to show off their more personable side and create more relatable images, as well as provide behind-the-scenes content which builds trust with consumers. A recent study discovered that almost three quarters of people don’t trust companies – so being transparent with content creation will set you apart from competitors.
Tik Tok Stories can also be an effective way of sharing time-sensitive promotions, such as discount coupons or giveaway winners’ names. Doing this will engage followers and persuade them to become paying customers – driving urgency while making sales feel like less like regular posts!
TikTok storytelling is simple – simply open the app and tap on the plus button to launch the camera tool. Selecting ‘Story’ from the bottom menu, record a video clip then customize with music, overlays, filters effects and stickers before clicking “post”. Your story will appear on your For You page so all of your followers can watch!
Create a Marketing Game Plan
Social media marketing (SMM) strategy is crucial for businesses that wish to attract followers and stand out in their industry. Marketers must stay abreast of new trends and platforms, using them quickly before competitors catch up – for instance, TikTok recently unveiled their version of Snapchat-esque stories that can compete directly with Instagram and Facebook’s offerings.
This feature allows users to upload video segments that disappear after 24 hours. These videos can be accessed by clicking on any creator profile picture encased by a blue circle, and once watched audiences can engage with their creators by liking and commenting on their videos.
One effective strategy for using Tik Tok stories to gain maximum benefit is offering discounts or giveaways as this will encourage engagement – an integral factor of Tik Tok algorithms. Furthermore, sharing behind-the-scenes content such as shows your team working hard together or announce the winner of your latest contest can establish more human connections with your target audience.
Tik Tok Stories aren’t new on social media, but this platform’s approach to them stands out as something special. Multiple high-performing Tik Tokers I follow indicate that its algorithm may give those who use this feature properly a discoverability boost.
Use Eye-Catching Visuals
As you develop your Tik Tok marketing strategy, place special emphasis on creating striking visuals. This will make your content stand out and attract users’ attention; bright colors, text inlays, and captivating music are great ways to do just that. Plus, use relevant hashtags in videos for maximum discoverability!
TikTok recently unveiled a feature called Stories as part of its FYP feature that allows content creators to quickly share ephemeral video with their followers, up to 15 seconds in duration before it disappears after 24 hours from when you post it.
TikTok Stories aim to give followers an authentic and real glimpse into your everyday life and engage them more closely, leading to deeper engagement. Additionally, TikTok states that this feature helps build trust and brand credibility – with short-form video content being one of the most-preferred in-feed types among consumers.
TikTok Stories can be created easily by opening the For You Feed and tapping the white “Post to Story” button, much like regular posting, which allows you to select videos or photos from your camera roll, add sounds/effects/filters/overlays etc before finally posting – when posted successfully a blue ring will enclose your profile picture!
Use Music
Music adds another level of engagement in Tik Tok videos. From adding trending songs or a voiceover, to selecting appropriate pieces that captivate and encourage engagement from audiences – there are endless options when it comes to using audio in videos on Tik Tok. But be mindful of client goals when using music for inspiration; using engaging tunes should draw the right audience in and foster interaction.
TikTok continues to dominate short-form video, taking aim at its biggest social media rivals with its new feature TikTok Stories – basically an equivalent to Instagram and Snapchat stories that blends in seamlessly with FYP instead of being displayed separately on separate pages; plus likes and comments made public for all to view!
Tik Tok Stories can help creators increase engagement and connect with an engaged fan base while qualifying for the platform’s creator fund.
Be Authentic
As a marketer, you are always searching for innovative ways to enhance the social media presence and engagement of your client’s social media pages. Implementing new strategies takes work and creativity – with Tik Tok stories providing an exciting and creative way to add emotional content that is sure to pique their audiences’ interest.
As videos are less structured than long-form content, they tend to be more casual and offer an insight into your client’s day-to-day life. This type of video content is very relatable and genuine – perfect for building trust between yourself and your clients!
TikTok users love behind-the-scenes content, so don’t be shy about sharing such videos with your audience. Even something as simple as sharing videos of team members laughing during brainstorm sessions or showing how your products are made will show that your client is real and not simply another corporation.
TikTok Stories can also help promote upcoming events, like webinars or conferences, that your client is hosting, driving more traffic to them while building credibility with potential clients. Plus, hashtags make reaching wider audiences even easier!
