Every single business interested in growth has to be fully intentional when referring to how website visitors interact with it. The goal is to nurture visitors through a sales pipeline. This is done through qualified lead generation. Basically, you want to get in touch with the correct people and get them to interact with the website content. All is done with a purpose, like getting contact information or making a sale.
The good news is that you do not have to guess what to do in order to capture qualified leads. There are several proven tactics that work really well. You can find the best possible qualified leads and then move them through the sales funnel thanks to the tactics highlighted below.
Create High Quality Content
Your content needs to make a statement. When you create quality content, prospects and leads are brought to the side. Creative agency partners always focus on content strategies to maximize qualified leads.
Some types of content you can create include:
- Blog posts
- Long-form PDFs
- White papers
- Customer stories
- Case studies
- Pillar pages
Make sure to optimize the content you create for lead generation purposes. Generally, the most common approach is to use pillar pages and blog posts in order to get people to read site content. Then, you use CTAs to generate the leads.
Optimize For Mobile Users
As more and more people use mobile devices to browse the internet, it is vital that you optimize the site for all potential mobile visitors. Some of the really important things to do include:
- Limiting how many fields exist in the opt-in form.
- Take the user into account when organizing form fields.
- Properly size the form fields.
- Utilize field labels that are top-aligned
Optimize The Site For Search Engines
This should go without saying but there are still so many business websites out there that are not optimized for optimal search engine optimization results. It is particularly important to choose the right keywords, the ones that bring in visitors with a suitable search intent based on what you want to achieve with your leads.
Besides the actual optimization, make sure to also add one or two CTAs on every single optimized page. This is because you want the visitor to do something, like signing up for the email list or buying something.
Don’t Forget About Social Media
You can so easily get quality leads with the use of social media, when used right. Your lead generation process simply has to include social media these days. Some of the most important things to remember are:
- Content has to be customized based on the individualities of the social media platform.
- Include links taking visitors to opt-in forms.
- Properly target leads.
- Use social media to get the qualified leads to other parts of the site where you could make a sale.
Remember that the methods highlighted above are just the first step towards taking full advantage of them. After you get your qualified leads, you also need to take them through the sales funnel, which can be complicated.