One of the most important parts of a marketing campaign is the landing page that you use. The world of online marketing is getting more complicated as time passes because everyone competes with everyone. With this in mind, your site needs to be 100% prepared for what you are about to create. Building and running a really great marketing campaign that leads towards a site that is not properly created will mean that conversion rates will be really low. This is a true nightmare for the marketer.
The good news is that there are many things that you can do in order to get the site ready. Instead of mentioning everything since this would last a long time, let us focus on those really important factors that you should always remain focused on.
Make Your Site Mobile Friendly
Since there is a pretty good possibility that you will use online marketing channels that are accessible by mobile devices and due to the fact that mobile device use is constantly growing, it is quite obvious that you want to be sure that your website is mobile friendly. If this is not the case, advanced website development is needed as soon as possible.
Do not make the mistake of making only the landing page responsive. It is important that the entire site is since people will want to look at other pages.
Clean Up Your Shopping Cart
There are so many great marketing campaigns that are built with the purpose of selling something online. In this case, the importance of how the shopping cart is built is vital. You want to be sure that you improve the shopping cart to make more conversions and that you make the buying experience as pleasant as possible.
As a very simple example, many online shopping carts force the buyer to create an account before making a purchase. Avoid this and make it possible to pay before creating the account. That will increase conversion rates and many similar moves exist at the moment.
Add Interaction Elements
Modern online marketing campaigns are interactive. However, most of the landing pages are not. You can add interaction elements in many different ways. The purpose here is to basically create a bigger buzz by getting people involved in the conversation.
You can choose what interaction to add. With blogs it is obvious that you can add comments but with online stores you can go beyond that and add the possibility of adding reviews.
Test On All Platforms
You never know what platform a visitor uses. Since you invest in marketing and you will hopefully gain an increase in people coming your way, it is impossible to now neglect some problems you may have with browsers or devices. Testing the site to be sure that it looks perfect on all devices that people would use is a necessity. This goes way beyond the mobile responsiveness aspect we mentioned above. It also includes all browsers that people would use.
Always think about the site when you create your online marketing campaign. The moves above are highly important but there are others that you will have to take into account. We are sure that you would be able to highlight even more in the comment section.