If you want to be successful in TikTok, it is important to avoid making some common marketing mistakes. Here are three of them: using recycled content, using too many hashtags, and repurposing other content. These mistakes will not only make your videos look unoriginal, but also hurt your account.
Repurposing content is uninspiring
Repurposing content is an effective strategy to expand your social media presence. It enables you to keep your audience interested by sharing the same content in different formats. Repeated content makes it easier for people to remember the message. Repurposing content also gives you the opportunity to re-use content you already have, which can be helpful if you have years of content. Fortunately, there are many ways to recycle, republish, or update your content. With a little effort, you can keep your content queue filled.
In order to create a compelling video or post on your social media accounts, repurposing content is essential. You can use the same content you use on your website to make an interesting video or visuals for your YouTube channel. But you need to be creative about it. Don’t just copy-paste your content; instead, create a unique angle and repackage it to fit the platform.
Repurposing content in multiple spaces also allows you to expand your reach. While some of your followers will follow all your social media accounts, many others will only follow a few. This means that your repurposed content is a great way to connect with more people. This method also helps you save time and money. It allows you to spend less time creating new content and more on making sure your original post reaches the intended audience.
Buzzfeed’s recycled content is uninspiring
The content that makes BuzzFeed’s listicles so popular isn’t original. It’s simply recycled content from other online platforms. What’s worse, it’s also uninspired. This recycled content is unoriginal and lazy. In my opinion, it doesn’t live up to the standards set by TikTok.
Using unoriginal content is a cardinal sin on TikTok
Using unoriginal content on TikTok is one of the biggest sins that you can commit. While there are many stock video sites that you can use, putting your own spin on the content is key to attracting a TikTok audience. People who are interested in your business want to know that you’re unique. Incorporate fun and quirky aspects of your brand into your videos.
TikTok is all about entertainment. In addition to being a viral platform, it’s also a great place for social media users to escape their daily grind. By utilizing this platform, you can create a unique video with a message that will stand out from the crowd.
If you’re using TikTok to market your brand, it’s essential to stay away from marketing tactics that are too pushy. Instead, create entertaining videos that include the brand and its fan base.
Using too many hashtags is detrimental to your account
While you can get major exposure for your tik tok account by using appropriate hashtags, it is also important not to overdo it. Too many hashtags can make your post look spammy and unrelated. Instead, use fewer but more targeted hashtags that will attract the right type of audience.
It is recommended to use hashtags relevant to your content and theme. This will help people discover your videos easier and increase your audience. However, use them sparingly. It is also not recommended to use more than 5 hashtags per video. Using too many hashtags can also make your videos seem cluttered and difficult to read. You should also try to mix up trending hashtags with branded hashtags, so that your videos have a diverse reach.
Instagram has guidelines on the use of hashtags. They advise users not to use too many hashtags on their posts because it can lead to spammy bot comments. Instead, focus on using one or two hashtags per post. In addition to keeping your hashtags concise, it is also helpful to avoid using hashtags that are too popular. For example, if you’re posting photos of pumpkins, avoid using the hashtags #pumpkinspicelatte.