Online trolls are the scourge of the internet. There are tens of thousands of people online who hide behind a cloak of anonymity whilst posting their vile comments. Trolls, as they are known, cause outrage, hurt, and horror in equal measures.
It is easy to spot a troll by their offensive comments, but it isn’t so easy to stop them. When unmasked, trolls often turn out to be sad loners with few friends. Unfortunately, it takes time and effort to track down the person behind the offensive online bile, and since the law doesn’t always take the problem seriously, many continue with fear of reprisals.
Tackling the Online Troll Problem
Google, or rather it’s spin-off company, Jigsaw, is trying to tackle the problem of online trolls. Researchers are developing a new AI tool to track down trolls. The AI prototype looks for keywords such as “stupid” and scores comments using a Toxicity score based on the perceived impact they might have. However, it seems the AI prototype is very easily fooled.
Simple typos allow troll comments to slip through the net. The tool was 90% successful when toxic comments were spelt perfectly, but as soon as creative typos snuck in, its success rates fell to around 15%. There were also false positives, too, which suggest the researchers still have a lot of work to do.
Technological Advancements in the Online World
This research study may not have been as successful as Jigsaw hoped, but its early days yet and this type of technology offers hope to the millions of people victimized by online trolls. It’s also an exciting development in the world of artificial intelligence.
AI is fast becoming a game-changer for online businesses and SEO. Google, the world’s biggest search engine, is using AI to improve its search results. Poor search results are Google’s worst enemy. If users don’t see the results they expect, it reflects badly on Google, so the search engine is investing heavily in ways to get rid of bad SEO tactics such as poor content and unnatural link building.
Google Uses AI to Spot Online Patterns
Google is now using AI to spot patterns pertaining to black hat SEO. Once the AI learns and applies this learning to future tasks, it becomes smarter at displaying the most appropriate pages to viewers – and hiding those that don’t tick the right boxes.
Search engines are becoming much better at reading visual content. Viewers love images, video and other types of visual content, but written content is also important. South Florida businesses with a strong online presence can’t afford to be caught out by Google’s AI, so it’s a good idea to consult a professional branding provider, like Monetary Library.
There is a lot you can do to keep Google happy, including providing an excellent user experience and optimizing your web content for mobile devices. In addition, with mobile searches on the rise, it’s also a good idea to optimize websites for voice searches, too, as this is the future of web searches.
