Instagram is normally not used in order to improve branding or to build business. This is something that every single marketing article about the topic tells you. While it is completely correct that this is difficult, it does not mean that you cannot take advantage of what Instagram offers and use the social network in creative ways. We will highlight 2 pretty interesting strategies that you can so easily use right now. Take advantage of these options and if you want to learn more, do your research.
Develop Strategic Partnerships
Most of the marketers that want to use Instagram become frustrating because building a following is difficult. Without many followers, the marketing channel would not be as great. The great news is that it is not so tough to build that following that you are looking for. All that you really need to do is to create partnerships with some other accounts.
Start everything by making a list of the accounts that are popular and that do reach the target audience you have at the moment. After that, start conversations and arrange shout outs. These can be unpaid or paid, based on the opportunity that you end up discussing during the partnership planning phase.
Unpaid Shout Outs
These are normally referred to as share for share. You basically share the content of another account and they do the same for you. The share is accompanied with an encouragement for the followers to also follow the other account. That offers access to the partner’s audience.
Make sure that you always focus on those accounts that have a really similar reach. Account owners will thus be receptive and the unpaid shout out would be considered. The target audience is basically the main focus when looking for such shout outs.
Paid Shout Outs
This option is obviously only available if there is a budget that is available for such a payment. If that is the case, we have to recognize the fact that a really well-placed paid shout-out is capable of gaining so many followers in a short period of time. The aim is to find an account that has a huge following, one much larger than yours, with a like factor of 2 to 3 percent.
In this case the shout out needs to feature a call to action. Account owners should ask followers to take some sort of action since you are paying for the shout out.
Convert Followers Into Business Subscribers
Email marketing is always crucial to develop a highly thriving business. The email list will be made out of fans, customers and people that are simply interested in your services or products. Using Instagram in order to increase subscriber following is now possible, all based on promotions that you offer.
The social network does not allow you to add an URL in the description but you can add one to your bio section. Most companies add too much junk to the bio section. This is why these links are not clicked. By keeping the bio description short, you manage to have a higher chance that people will actually click. Also, you want the link to go to a unique landing page on your site, one that would capture leads. If the plan is properly laid out, you basically get people to visit your profile description through the photo description and then you capture subscribers from your site.
