Lead generation. No, they aren’t just trendy buzz words; lead generation is a very real thing and is something that every business should be aware of and actively working to improve. In a nutshell, lead generation is the marketing process that companies use in order to get the attention of potential customers in a service or product in the hope that they can turn that lead into a sale. The more leads a company can generate, the more sales they can potentially turn around.
So, what happens if lead generation hasn’t exactly been a focus for your company? How can you change things and increase your website’s lead generation capabilities? We’ve got a few tips that you can put into use that can help provide you with the results you’re after.
Start Measuring the Results of Your Efforts
A good place to start is with tracking and analyzing the results. It’s impossible to know which of your lead generation efforts are working and which are failing if you’re not tracking, monitoring, and then analyzing the results. In particular, you want to be paying close attention to where website visitors are scrolling and clicking. This information can then be used to shape your plan moving forward.
Get Rid of Any ‘Dead Zones’ on the Website
By taking a close look and monitoring the areas of your website that see traffic and interest, you’ll also identify what is commonly called the ‘dead zones’. These are areas that get few, if any visitors. If that’s the case, then there is no need to keep those dead zones active. You can actually eliminate them off the site entirely.
Make Use of Forms
It’s also a good idea to make full use of forms on each and every webpage of your site. You want to be sure that visitors have plenty of opportunities to sign up, get information, and open those lines of communication. It could be a form that signs them up for deals and promotions, a regular newsletter, a free quote, and so forth.
Give Visitors a Way to Chat to a Live Person
Another tip is to give website visitors a way to chat with a live person. They may have a question as they scroll through your products and services, and a timely answer can be the difference between closing a sale and missing out altogether.
Bring in the Professionals
If you’ve tried these tips and still aren’t getting the kind of results that you’re after, or perhaps you don’t want to waste time trying different techniques, then it may be time to bring in the professionals.
As any good marketing agency explains, by bringing in the experts who have worked with a wide array of clients in various industries, you can expect lead generation to grow by an average of 200%. That’s a substantial amount of growth that can have a real impact on conversions and sales. For a business to realize that kind of growth on their own, with no experience when it comes to lead generation, there’s a good chance you’ll get nowhere near that 200% increase.
Turn Things Around
By using these tips, you’ll be able to turn things around and increase your lead generation.