Blog posts should be at least 500 words and contain specific, topical information. Controversial posts get attention, while Evergreen topics build trust. All of these elements will help your site rank highly in Google’s search results. Here are some other tips to get you started. Once you’ve mastered these blogging tips, you’ll be well on your way to attracting new readers and building trust in your brand. Read on to learn how to write a blog post that gets results.
Blog posts should be longer than 500 words
The length of a blog post should be longer than 500 words. It should be conversational with your readers and avoid legalese or jargon. Write in layman’s terms and use a few keywords throughout your post to help people find your content more easily. Lists make information easier to digest and make it easier to write blog posts. It also makes it easier to make enticing headlines.
Regardless of your niche, it’s crucial to write in a way that attracts readers. People are visual creatures and a wall of text doesn’t work well with them. You can break up your article with photos, videos, and graphs. Social media can also help your blog posts gain traction. Try to include a call to action at the end of the article. It may be tempting to keep your blog posts short and simple, but they won’t get you the results you want.
Having a blog for your law firm is an excellent way to gain recognition. Thousands of attorneys are now publishing regular blogs. If your blog isn’t interesting, readers will simply move on to the next one. To get noticed, you should write informative and educational posts. Your posts will also legitimize your practice as a trusted source. If they find your content useful and informative, they will be more likely to share it with their friends and colleagues.
Controversial posts get attention
One way to make your content less generic and more interesting is to weave in client stories. You can do this with permission and mention the client’s case without naming them. Another way to keep content interesting and relevant is to post as often as possible. Blogging twice a week will not attract the same readership as daily posts, and you will not have the same conversion opportunities. Quality over quantity is the key to success. If your posts are insightful and entertaining, they will get the most attention and bookmarks.
If you want to get people’s attention, write posts that are controversial and/or have a legal angle. For example, discuss a recent case that has made the news. Another way to grab attention is by sharing old photos of yourself with your firm’s logo. These posts can be both funny and introspective, and they can garner attention. Be sure to check your social media comments, as well.
Evergreen topic posts help build trust
If you want to increase the number of readers who visit your website, the most effective content for your law firm’s blog is evergreen topic posts. Evergreen topic posts are relevant to readers no matter what time of year it is. These types of content are useful for building relationships and establishing thought leadership. However, they do require planning. Here are some tips for creating evergreen topic posts:
The first tip for creating evergreen content is to ensure it is relevant and informative. Always make sure to use up-to-date information. If you want your content to be useful to your readers, it should be relevant to their interests. However, there may be times when your content will need an update. For example, a change in the judicial system may change the terminology used. Keeping your content updated will make it more likely for people to trust your law firm.
Creating evergreen topic posts is easier than you might think. You can branch out the pages into several subpages that focus on different topics. A discrimination page, for example, could talk about the different types of discrimination and the evidence needed to prove a claim. It could also discuss the various stages of a case and the compensation available. Using a FAQ page is a great way to keep readers on your site and educate them about the legal system.