It is so difficult to remain up-to-date with the changes that are done by Facebook and basically all social networks. When referring to the retail sector, this is where everything becomes even more complicated since we are not just talking about engagement and branding. Consumer preferences are really important and you should know a lot about it.
Facebook’s Demographic Is Maturing
The age group that has the highest increase on Facebook is over 65. This is mainly because they realize the fact that they can get in touch with friends and family members. The largest part of the Facebook member pool is aged 25 to 34 though and is interested in seeing retailer promotions in the social feed. This is usually the case on Facebook and a huge advantage that is considered by marketers.
The Facebook over 25 age group is the one that is willing to spend more money on ads. At the same time, they are interested in making purchases through promotions they find on Facebook pages. While it is quite obvious that brands suffer because of the recent changes that Facebook made, using promotions is a way to get over the problems that are associated with regular page promotion.
Millennial Social Use On Facebook Social Networks
The millennials, 18 to 24 year old are not using Facebook as much as they did in the past. They tend to move to channels that are not populated by older family members. The accounts still exist but they are not as used as social networks like Snapchat or Instagram.
We see a constant increase on Twitter in the 18 to 24 years old group. They do want to see offers and retail promotions. Statistics show that 85% of this Millennials in the US do follow companies or brands on Twitter in order to obtain a discount or coupon. The only problem is that this group does not spend that much.
Social Media Promotions
Statistics highlight the fact that there are many consumers that will only make a purchase that they see on social media channels in the event that a promotion is currently available. That is highly important and you need to consider that when using social media marketing. You cannot simply get fans and followers. You have to be interested in finding the target audience that you really want, the audience that is interested in buying something.
Using Social Media In A Proper Way
The social media channels are really important in creating suitable engagement. They will increase drive sales but the marketers that are really good will not just use social media techniques. Research highlighted the fact that promotions do have a very good effect no matter the marketing channel that is used but using the proper channels is what is really important.