As a business owner or a web designer, we often forget the primary objective of a website. A successful website is not meant to look good or hold authentic and useful information for the visitors. It doesn’t even require being technically error free. If I am a business owner, I would consider my website to be a success if it drives leads, conversions and sales to my business. I think this should be the logical conclusion.
Having said this, let me tell you that very few websites will succeed today if it does not look good, if it misses the correct content and is technically unfit. There are a lot of other factors that come into play to make a website design successful.
Let us check these factors one by one briefly and find out what prove to be crucial in showing you traffic and conversions.
Colours, theme and logo integration
If you already have a website about which you don’t feel good, a redesign job is necessary. I would suggest letting everything go and coming up with something brand new. On the other hand, if you may be considering a getting your business a website for the first time.In either case, there is something that you must look into carefully.
Your business’s logo and the branding colours and fonts should match with your website. In other words, if an existing customer visits your new website, they should easily be able to relate it with your business based on the appearance and theme. This adds to your business’s brand value and improves customer loyalty.
Professional and yet simple
Your website is the face of your business for online customers. A professional website is always desirable for your business. It is the appearance of the website that creates an impression in the minds of your prospective customers, helping them gauge the authenticity of your business and setting the correct impression in their minds.
However, there is no reason to consider a complex web design for your business. The idea is to keep things simple and yet professional.
Running out of time
Too many graphics and large images on a website are bound to increase the load time of the website. The longer a website takes to load, the lesser are its chances of seeing good traffic. Always try to come up with lighter web designs that help websites load faster, so that visitors do not switch to another website while waiting because they are running out of time!
Navigation and mapping
Another crucial factor that ensures that a website will perform well is how well the navigation and content mapping has been planned for it. If users find it easy to navigate through the webpages and reach the information or product they are after easily, there is a high chance of the website driving more conversions and sales to the business.
The more time a visitor takes to reach the content they are after, the lesser the chances are of seeing sales and conversions come from the website to the business. So if you want to equip your business with a powerful web design in Surrey, consider these points before you plan on the future steps to see the highest ROI!