There are many different ways to profit from your business website. The problem is that in most cases the company will just remain focused on the regular revenue streams. Whether you sell a service or a product is irrelevant in this case. We can always find new ways to profit and make more money when you have any site. In this particular scenario we can recommend a couple of great opportunities.
Adding Ads To Your Blog Content
If your site is really informative and you do frequently develop content that is useful for a lot of people, not just your clients, you can always implement some sort of ads system. One of the most interesting options is definitely given by Google AdSense. Similar PPC and CPM based websites exist on the market and you will surely find something that is suitable.
In the event that you choose this extra monetization option, you want to be careful that the ads are not intrusive. The main focus should always be put on the main revenue generating stream and you should never add too many ads to the content that you offer. You want blog content to be informative and eventually be used as a marketing tool.
Create A Mobile App
The number of people that use mobile devices is constantly growing. Because of this, it is a great idea to create app to make money. This secondary revenue stream is a great opportunity. The only problem is that you will need to work with a web and mobile developer in order to create something that will actually be useful. There are many different services available on the internet that allow people without mobile development knowledge to create mobile applications but the result will not be unique. When you work with the professional developer, you can be sure that the result will be great.
Monetizing mobile applications is an adventure in itself. You can easily find multiple revenue streams that can be added when you simply have an app that your customer or potential customers would use. Because of this, you want to seriously consider this opportunity.
In most cases people choose to add some ads inside the mobile app that is offered by a business. This is not necessarily an optimum approach, even if mobile ads have a really high click through rate at the moment. The problem is that you want to promote the services that you offer and the products that generate most of your income. When you add an ad to the mobile application, you normally end up making a lot less than you could with regular promotion.
Keep in mind that these are just two of the various options that can be used in order to generate more profit with a business website. No matter what you decide to use, the most important thing at the end of the day is being sure that user experience is as high as it should be. Serving too many ads and generally intruding on the experience that the visitor has is a very bad idea.