Modern search engine optimization evolved. It does not solely rely on getting backlinks. Those that say that content marketing is the new king of promotion may be on to something since modern SEO is all about creating high quality content and marketing it in a way that boost reputation and overall web exposure.
Both social media marketing and search engine optimization have the ultimate goal to increase brand visibility while establishing identity and attracting organic visitors. Social media is highly reliant on high quality content. All efforts you put into efficient SEO can multiply SMM practices.
The good news is you can boost SEO results through social media practices. Some strategies you can use right now are listed below.
Optimize Your Social Media Posts For Search Engines
This is quite an effective strategy that is going to help open up a great channel that can direct viewers to your posts. Posts can be a video, news articles or an article, although social media post optimizing usually has extra effects on search engines. When you optimize the social media posts for the searches you help build content portrayal.
Think about making your posts as readable as possible. Formatting always helps and do not make the mistake of not adding much text to your posts. You want the posts to be longer, informative and attractive, with quality information and even keywords added in them.
Encourage Incoming External Links
Social media is quite useful in generating links to content from external sites, as long as this is encouraged. If you manage to make sites link to your content, SEO results are increased. At the same time, remember the fact that Google prioritizes websites that have a diversified external link profile. Because of this, always encourage this practice.
How many followers a profile has is normally going to have an impact on rankings. If the number is high, search engine optimization strategies are more effective. The problem is that this does not mean you can generate any followers. A common mistake is to get as many fake followers as possible. This will not work and it will be identified. What you need to do is to make sure that all followers gained come through organic and genuine processes.
Encourage Social Media Sharing
When followers share social media posts, SEO strategies are more successful. This is because of various reasons but the two you should remember are:
- Content that is more popular is more likely to be identified by high authority publications that would link to it.
- Highly popular content generates new organic followers.
Optimize Social Media Posts For Local Audiences
One thing that few social media managers do and that you should do is to promote and optimize social media posts for local communities. This is useful for any company, business or just for brand awareness. Local SEO is now more important than ever. Since social media gives you the possibility to target specific areas, why not take advantage of the opportunity?
The tips mentioned above are going to help you quite a lot to increase both social media and SEO results. Be sure that you combine your efforts for increased awareness.